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WHAT ONLY THE CEO CAN DO

This article describes the reason for being of the CEO

1-Defining and interpreting the meaningful outside

2- Answering, time and again, the two-part question, What business are we in and what business are we not in.

3- Balancing sufficient yield in the present with necessary investment in future.

4- Shaping the values and standards of the organization.»

Harvard Business Review May 2009

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